About me
Hi, I'm Jia! I'm a UX/UI designer driven by a passion for crafting intuitive and impactful digital experiences. My journey into design started with my love for creativity—from painting manga and designing graphics to exploring how technology shapes our daily lives.
This creative curiosity eventually led me to pursue a career in UX/UI, where I can blend art, research, and user empathy to solve meaningful problems. After graduating from Sheridan's Interaction Design program, I worked as a UX/Product Designer for around 6 years. During this time, I helped my previous company secure its first seed funding, which inspired me to continue my studies and pursue a Master of Information degree at the University of Toronto. In my second year of graduate study, I had the opportunity to join TripArc as a UX Designer. TripArc is a travel technology company, and I worked with them until October 2024, designing solutions that optimized the travel booking experience for agents and clients alike.
I have experience working across various industries, from B2B SaaS to travel tech, and I thrive on collaborating with cross-functional teams to bring user-centric ideas to life. My approach to design is centered on understanding the user deeply, advocating for their needs, and creating scalable solutions that delight and empower.
Outside of design, I love exploring new tools and technologies, drawing, taking photos, and continuously learning how to make experiences better—one interaction at a time. The craziest thing I’ve done so far? A skyjump!
My past work experience
UX Designer Designer
Joined TripArc to lead the redesign of a B2B travel SaaS platform for 2,292 agents and 48,000 clients, focusing on streamlining booking journeys and service management tools.
UX/UI Strategy and Designer
Led a team of designers and engineers at Happin to build a B2B ticketing product, launching the CrowdCore Ticketing Payment link and securing $1.2M in seed funding.
Product Designer
Worked with Hirine Product Team to lead an advertising campaign and developed Hirine job-seeking app with over 50k installs and a 4.7-star rating.
UI/UX Designer
Redesigned the Canada Bridal Show website, creating user-centered interfaces and incorporating user feedback for improvements.
Web Designer
Worked with Urbacon’s marketing team to redesign the corporate website using HTML and CSS.
The core values that drive my work
Hard work
Dedication to putting in consistent effort and striving to go above and beyond in every task.
Transparency
Honesty and openness in communication, ensuring all stakeholders are informed and aligned.
Innovation
Embracing creative thinking and pushing boundaries to create impactful design solutions.
Growth
Committed to continuous learning and improvement, both personally and professionally.
Team work
Collaboration is at the core of achieving great results, working together to solve challenges effectively.
Excellence
Delivering high-quality work with attention to detail and aiming for the best outcomes.